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Practice

Technology

Since the agency’s earliest days, technology has been one of our core areas of expertise. We launched one of the first social networks [the original MySpace], helped take YouTube from a video platform to a cultural icon, and quantified the value of “the cloud” for Dropbox. Our experience fuels our success with current work, which includes driving the consumer robotics revolution with iRobot, shaping the future of mobility for both consumers and businesses with Samsung, and redefining “safety science” for UL. We thrive on our ability to help consumer and B2B technology companies large and small establish leadership positions in their categories. Our efforts are informed by real-time research and insights that allow us to execute impactful programs that drive meaningful business results. Whether a new product launch, the evolution of a service, an acquisition or spin-out, we’ve been there before and can lend our expertise to ensure success.

ZACH COLVIN
Partner + Chair, California
zach@allisonpr.com
MATTHEW DELLA CROCE
Partner + President, Europe + Global Corporate
matthewdc@allisonpr.com
JORDAN FISCHLER
EVP, Consumer Technology
jordan@allisonpr.com
Expertise02

EXPERTISE

Still a lynchpin for large technology buyers, analysts need a specialized communications approach. Our team understands that long-term commitment to analyst relations can pay off for companies large and small.

Defining the white space in incredibly competitive environments is more difficult than ever. Our team takes deep insights and converts them into market opportunity.                                                                                               

Once a partnership is struck, it’s only the beginning. Our team ensures that partners can be quickly brought on board to tell the story in their own words, across a multitude of platforms.

Technology shifts quickly, and it’s critical your brand stays relevant today and for the future. We help brands define and tell their stories of innovation in a way that catapults them out of their categories.

We believe employees are the most important brand ambassadors and work with clients to transform their workforces into an army of advocates, designing programs that contribute to a strong organizational culture.

In this market, technology CEOs who lack an articulate point of view can cost their company market opportunity and brand credibility.

We believe in the power of an experience to carry a story of influence. Our event activation puts the story we want to tell, first. From trade shows, to brand activations in small and large settings, we have the creativity and credentials to see an event or activation through from beginning to end.

Influence is not an end unto itself, but a means to achieve affinity and advocacy. Through our proprietary scoring system, the Influence Impact Score, we help clients understand which stakeholders and influencers are most impactful to their marketing efforts, ensuring that every message delivered lands in a way that sparks action.

We take a broad approach to media relations, building relationships on your behalf with anyone that can tell your story, regardless of the medium or channel. We innovate in how we communicate using traditional and social means to connect with, and push out, stories to a wide range of trusted contacts.

In technology, having a good product can only take you so far. Our team helps brands build their vision to transform perceptions from general awareness to industry icon status.

From an app or online service, to an enterprise-level custom installation, understanding the nuance to embargoes, beta testing and the ebb and flow of product life-cycle is of the utmost importance. Our team has mastered the product launch, and guides brands through every detail toward success.

More important than ever, product reviews must be tightly managed through rollout, delivery and the review itself. Our “white-glove” approach and proprietary logistical capabilities outpace any competitive reviews efforts for clients.

Taking your message to another level and broadening reach of the company and product story is something that must be measured on a regular basis for impact. Allison+Partners can help you accomplish this across not just the C-Suite, but for a broader base of managers, partners and employees.