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Practice

Technology

Since the agency’s earliest days, technology has been one of our core areas of expertise. We launched one of the first social networks [the original MySpace], helped create the very notion of online influence as part of our early YouTube work, and have since worked with nearly every major technology brand, including Dropbox, Whatsapp and Google. Our experience fuels our current successes including shaping the future of the enterprise with Samsung, redefining “safety science” for UL and helping Zendesk stand out in the competitive customer support space. We thrive on our ability to help technology companies establish leadership positions in their categories. Technology helps shape culture and in turn, culture impacts how we use the technology at our disposal. Our efforts are informed by those cultural trends coupled with real-time research that allow us to execute programs and drive meaningful business results. Whether a new product launch, the evolution of a service, a financial event, we’ve been there before and can lend our expertise to ensure success.

ZACH COLVIN
Partner + Chair, California
zach@allisonpr.com
MATTHEW DELLA CROCE
Partner + President, Europe + Global Corporate
matthewdc@allisonpr.com
JORDAN FISCHLER
EVP, Consumer Technology
jordan@allisonpr.com
Expertise02

EXPERTISE

Still a lynchpin for large technology buyers, analysts need a specialized communications approach. Our team understands that long-term commitment to analyst relations can pay off for companies large and small.

Defining the white space in incredibly competitive environments is more difficult than ever. Our team takes deep insights and converts them into market opportunity.                                                                                               

Once a partnership is struck, it’s only the beginning. Our team ensures that partners can be quickly brought on board to tell the story in their own words, across a multitude of platforms.

Technology shifts quickly, and it’s critical your brand stays relevant today and for the future. We help brands define and tell their stories of innovation in a way that catapults them out of their categories.

We believe employees are the most important brand ambassadors and work with clients to transform their workforces into an army of advocates, designing programs that contribute to a strong organizational culture.

In this market, technology CEOs who lack an articulate point of view can cost their company market opportunity and brand credibility.

We believe in the power of an experience to carry a story of influence. Our event activation puts the story we want to tell, first. From trade shows, to brand activations in small and large settings, we have the creativity and credentials to see an event or activation through from beginning to end.

Influence is not an end unto itself, but a means to achieve affinity and advocacy. Through our proprietary scoring system, the Influence Impact Score, we help clients understand which stakeholders and influencers are most impactful to their marketing efforts, ensuring that every message delivered lands in a way that sparks action.

We take a broad approach to media relations, building relationships on your behalf with anyone that can tell your story, regardless of the medium or channel. We innovate in how we communicate using traditional and social means to connect with, and push out, stories to a wide range of trusted contacts.

In technology, having a good product can only take you so far. Our team helps brands build their vision to transform perceptions from general awareness to industry icon status.

From an app or online service, to an enterprise-level custom installation, understanding the nuance to embargoes, beta testing and the ebb and flow of product life-cycle is of the utmost importance. Our team has mastered the product launch, and guides brands through every detail toward success.

More important than ever, product reviews must be tightly managed through rollout, delivery and the review itself. Our “white-glove” approach and proprietary logistical capabilities outpace any competitive reviews efforts for clients.

Taking your message to another level and broadening reach of the company and product story is something that must be measured on a regular basis for impact. Allison+Partners can help you accomplish this across not just the C-Suite, but for a broader base of managers, partners and employees.