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Practice

Healthcare

As technology and new government policies transform the healthcare industry, clients in this space have an unprecedented opportunity to win significant mindshare by connecting with audiences in a meaningful way. We help clients develop a trusted voice in today’s most important healthcare conversations. Our healthcare marketing specialists understand today’s policy, provider and patient/consumer issues, and use their deep expertise in marketing communications, public affairs, corporate communications, digital marketing and issues management to develop programs that set companies apart from the competition, activate stakeholders and deliver real business results.

LISA SCHMIDTKE
Senior Vice President
lisa.schmidtke@allisonpr.com
BRIAN FELDMAN
Partner + General Manager, Atlanta
brian@allisonpr.com
Expertise02

EXPERTISE

From public education campaigns and partnerships, to events and sponsorships, our team builds community relations programs that create consumer loyalty and brand affinity.
We combine our corporate communications experience and deep health care expertise to help clients respond quickly through paid, earned, shared and owned channels to achieve the best possible outcome.
We help organizations in the health care space set the agenda by establishing a unique brand leadership platform and positioning senior executives as visionaries. Leveraging speaking engagements, bylines and awards, our clients lead dynamic conversations that help them stay ahead of the curve.
From gathering support at the local level, to carrying your message to community leaders, our team turns any issue into action from the ground up.
Influence is not an end unto itself, but a means to achieve affinity and advocacy. Through our proprietary scoring system, the Influence Impact Score, we help clients understand which stakeholders and influencers are most impactful to their marketing efforts, ensuring that every message delivered lands in a way that that sparks action.
In health care, employee engagement and fulfillment can dramatically affect the overall patient experience and potentially their health outcomes. That is why we work with our clients to transform the workforce into an army of advocates, designing programs that build a strong organizational culture that results in employee satisfaction and engagement, and positive outcomes.
We take a broad approach to media relations, building relationships on your behalf with anyone that can tell your story, regardless of the medium or channel. We innovate in how we communicate, using traditional and social means to connect with and push out stories to a wide range of trusted contacts.
Establishing and maintaining a vibrant community online can be extremely time consuming and intensive. We build, grow and engage audiences on a variety of platforms with an integrated social media approach that keeps the brand’s audience at the center and maintains a conversation that is both on-message and relevant.