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AGENCY NEWS // DECEMBER 4, 2017 //     

Allison+Partners opens offices in India, Australia

Allison+Partners has expanded its footprint in Asia-Pacific by opening offices in India and Australia.

Pranav Kumar, who previously established Bite Communications’ India presence, was named MD in India. Kumar is based in New Delhi, oversetting operations, business growth, and clients in the country.

The firm has hired Michelle Rovere as Australia MD. She has worked on both the agency and client sides of the business, most recently at boutique agencies PurePR and Belles & Whistles Communications. She has also held roles at IBM and Mars Petcare Australia. Rovere will oversee business growth and operations in Australia and counsel clients.

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AGENCY NEWS // DECEMBER 1, 2017 //     

Best Places to Work 2017

#25: Allison+Partners

Allison+Partners' employees receive additional paid time off for their birthday and can spend part of each Wednesday exercising—whether running outdoors, playing a sport like soccer or participating in a Spin class. Plus, after workers spend five years with the public relations agency, they are allowed to take a one-month paid sabbatical.
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AGENCY NEWS // DECEMBER 1, 2017 //     

PRWeek Best Places to Work 2017 U.S.

Organizations that earn the "top workplace" moniker do so on the strength of both their physical workspaces, as well as elements that employees can take with them anywhere they go. This was underscored by the 2,720 individual responses — representing 78 organizations — PRWeek received in response to its 2017 Best Places to Work survey. But one thing is clear: Staffers are happiest when their employers give them the flexibility and respect to determine where, when, and how they work — both in and out of the office.

Leaders from previous Best Places to Work honorees, as well as judges of this year’s PRWeek program, say the approach leads to the design of a more productive physical workspace, fosters collaborative relationships among coworkers, and leads to perhaps the most important factor in employees’ eyes — a good work-life balance.

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AGENCY NEWS // NOVEMBER 30, 2017 //     

Allison+Partners Further Strengthens Presence in Asia Pacific with New Offices in India and Australia

Allison+Partners today announced the addition of new outposts in India and Australia, expanding the agency’s footprint in Asia-Pacific to ten offices and bolstering its ability to provide services to clients across the region. Pranav Kumar has been appointed managing director in India, and Michelle Rovere is serving as managing director in Australia.  

“Our expansion into India and Australia marks another important milestone for Allison+Partners’ ability to provide broad support for clients operating in Asia-Pacific and worldwide,” said Andy Hardie-Brown, Allison+Partners’ co-founder and global chief operating officer. “Pranav and Michelle are both seasoned marketing communications veterans with deep integrated experience, and are already adding tremendous value to our teams and clients.”

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Pranav Kumar will oversee business growth and operations in India, while providing strategic client counsel to Allison+Partners India clients. He brings nearly two decades of communications experience, specializing in reputation and issues management, content marketing and digitally integrated campaigns. Prior to Allison+Partners, Kumar established Next Fifteen agency, Bite Communications’ India business in India as its managing director, eventually merging with sister agency, Text100. Pranav’s worked with a range of global and boutique agencies in leadership and client facing roles. Through his career, Kumar has worked with a myriad of leading brands including The Boeing Company, Rolls-Royce, Intercontinental Hotels Group (IHG), Motorola, Salesforce, Siemens and the Bill & Melinda Gates Foundation, among others.

“As an agency that has already experienced remarkable success in Asia-Pacific, I am looking forward to continuing the momentum for Allison+Partners in India. With a talented team backed by an outstanding network, Allison+Partners is well-positioned to partner with India’s leading brands and multinational firms operating here for their communications remits”, said Kumar. “I’m looking forward to building awareness of our capabilities here and building a great business for the agency.”

Based in Sydney, Michelle Rovere will oversee business growth and operations in Australia along with providing in-market support to such clients as Pinterest, Rodan + Fields and ThoughtWorks. She is an expert in reputation and issues management, internal and external stakeholder communications and content development, and has spent more than 20 years developing marketing and communications programs for some of the world’s most recognized and respected technology and consumer lifestyle brands. Prior to joining Allison+Partners, Rovere founded two local consulting businesses and worked with several agencies including Burson-Marsteller, Hausmann Communications and Howorth Communications. She also held in-house public relations positions with IBM and Mars Petcare Australia.

“Allison+Partners’ one global P+L structure is a great benefit to clients, allowing us to bring the best talent to bare for clients regardless of location,” said Rovere. “We’ve already seen tremendous growth in the region, and I look forward to further strengthening existing relationships and exploring new opportunities for the agency.”

AGENCY NEWS // NOVEMBER 29, 2017 //     

Allison+Partners launches India, Australia offices, Pranav Kumar to lead India

Allison+Partners today announced the addition of new offices in India and Australia, expanding the agency’s footprint in Asia-Pacific to ten offices. Pranav Kumar has been appointed managing director in India, and Michelle Rovere is serving as managing director in Australia. READ MORE
AGENCY NEWS // NOVEMBER 29, 2017 //     

People on the Move

Allison+Partners tapped Pranav Kumar to serve as managing director of its new outpost in India and Michelle Rovere to be managing director of its recently opened Australian office in Sydney. Prior to A+P, Kumar established Next Fifteen agency and was its managing director. At A+P, he will oversee business growth and operations in India, as well as providing strategic counsel to the firm’s India clients. Rovere comes to the firm after having founded two consulting businesses and worked with agencies including Burson-Marsteller, Hausmann Communications and Howorth Communications. In her new role, she will will oversee business growth and operations in Australia along with providing in-market support to clients. “Our expansion into India and Australia marks another important milestone for Allison+Partners’ ability to provide broad support for clients operating in Asia-Pacific and worldwide,” said A+P co-founder and global chief operating officer Andy Hardie-Brown. “Pranav and Michelle are both seasoned marketing communications veterans with deep integrated experience, and are already adding tremendous value to our teams and clients  READ MORE
AGENCY NEWS // NOVEMBER 29, 2017 //     

Allison+Partners Expands With New Offices In India And Australia

Expanding its Asia-Pacific footprint, Allison+Partners is opening offices in India and Australia, bringing to 10 the number of operations the agency has across the region.

Pranav Kumar will head Indian offices in New Delhi and Mumbai as managing director, a job that entails overseeing business growth and operations in addition to working with clients. For the last six years, Kumar has been managing director of Bite’s India operations. READ MORE
AGENCY NEWS // NOVEMBER 27, 2017 //     

The Innovator 25: Cathy Planchard

In 2017, Allison+Partners underwent a creative growth spurt (11 Innovation SABRE nominations and a Digital Agency of the Year win in North America) that coincided with the expansion of its All Told digital storytelling department that Cathy Planchard established and has continued to grow. All Told formalizes a four-part methodology designed to inspire strategy that unfolds through innovative storytelling and is ultimately measured by results.  READ MORE
AGENCY NEWS // NOVEMBER 27, 2017 //     

The Innovator 25: Americas 2017

Holmes ReportOur fifth annual Innovator 25 Americas includes the United States, Latin America and Canada. This year's innovators made the cut because they're producing work that points to the future of marketing and communications. Innovation is evolving and this list reflects the diversity inherent in curating a list like this one. Champions for creativity, pay equity, storytelling and business analytics are among those featured on the list, all innovators in different — but meaningful — ways. For the first time, two innovators make their second appearance because they have expanded and built upon the reasons they were originally on the list. READ MORE
AGENCY NEWS // NOVEMBER 20, 2017 //     

'Engaged enthusiasts' can sway purchase decisions

Almost one quarter (23%) of internet users in Asia merit the description “engaged enthusiasts”, who exert a disproportionate influence on their peers in matters such as spreading brand awareness and swaying purchase decisions, research has shown.

Comms agency Allison+Partners surveyed more than 3,000 consumers in three countries for its Asia-Pacific Influence Impact Report and found that social media “is today the essential platform for product awareness”.

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AGENCY NEWS // NOVEMBER 20, 2017 //     

‘Engaged enthusiasts’ have outsized impact on brand awareness, purchase decisions

INFLUENCE can be a powerful force for businesses both on- and offline, and in many ways, it’s becoming increasingly important in the saturated online space.

A study by media company, Allison+Partners found that “engaged enthusiasts”, a powerful group of Asian consumers who wield immense influence among other consumer groups, could help drive up businesses’ sales conversions through a combination of opinion and recommendations.

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