We See Things
AGENCY NEWS // SEPTEMBER 28, 2017 //     

Allison+Partners Names Tony Katsulos Dallas GM

Allison+Partners has hired Tony Katsulos to lead its Dallas office.

Katsulos will lead the day-to-day operations in Dallas, along with providing counsel to current clients and working to expand business in the region. He joined the agency in July and reports to Matthew Della Croce, Europe and global corporate practice president.

AGENCY NEWS // SEPTEMBER 25, 2017 //     

Holmes Report Unveils 2017 Global Agency Of The Year Finalists

Holmes ReportMultinational public relations networks Cohn & Wolfe, Edelman, Ketchum, Golin, and Weber Shandwick are the Holmes Report’s five finalists for Global Agency of the Year recognition. The winner will be announced at the Global SABRE Awards ceremony, which takes place as part of the PRovoke17 Global PR Summit in Miami later this month.

The Holmes Report has also selected finalists in seven specialist categories—Consumer, Corporate, Creative, Digital, Healthcare, Public Affairs and Technology—as well as for a New Consultancy of the Year category.
AGENCY NEWS // SEPTEMBER 20, 2017 //     

In brief: Allison+Partners launches Ikea App, Aberfield wins training campaign brief, wins for Crest and Traveltappers

Allison+Partners launches Ikea app

Allison+Partners has helped launch Ikea Place, the new augmented reality app from the retailer. The agency was appointed for the launch, which took place yesterday, and does not hold other contracts with Ikea. Work was led by its London team, which collaborated with a range of other agencies involved in launching the app: app developers Space10 and TWNKLS; media firm Assembly; and 72andSunny Amsterdam, which created comms strategy and social and digital content.

AGENCY NEWS // SEPTEMBER 19, 2017 //     

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place


Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s ARKit technology that uses augmented reality to help customers truly visualize how a piece of Ikea furniture will look in their apartments, offices and homes.

The app hits iPhones everywhere today, but Ikea shared a bit more about building and marketing the app with Adweek ahead of the launch.

AGENCY NEWS // SEPTEMBER 18, 2017 //     

World's Top 40 Campaigns To Receive Global SABREs At PRovoke17

40 campaigns from markets around the world will be honored at the Global SABRE Awards ceremony, a celebration of the best in public relations, which takes place at the St Regis Bal Harbour resort on the evening of October 25 as the culmination of PRovoke17, the Global Public Relations Summit in Miami. READ MORE
AGENCY NEWS // SEPTEMBER 11, 2017 //     

The 51 best public-relations people in the tech industry in 2017

Business Insider

Whatever is happening in the world these days, the tech industry always seems to be front and center — from new apps and futuristic innovations to divisive political debates and activities of high-profile billionaires.

While the work of journalists who cover the tech industry is very visible, there's a harder-to-see side: the communications pros who help reporters tell all sides of a story.

AGENCY NEWS // AUGUST 21, 2017 //     

2017 Asia-Pacific Corporate PR Consultancies of the Year

The 2017 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with the best PR firms across the region. Consultancy of the Year winners are announced and honoured at the 2017 Asia-Pacific SABRE Awards, taking place on 14 September in Hong Kong. Analysis of all Finalists (and Winners from 15 September) can be accessed via the navigation menu or below:


Allison+Partners (MDC Partners)Four years since entering Asia via a deal with China’s Wolf Group Asia, Allison+Partners has built a credible regional presence, bolstered by further acquisitions in China (Century PR) and, last year, Japan (Focus PR), along with expansion into Singapore, Bangkok, Hong Kong and Sydney, including the hire of former Upstream Asia co-founder Paul Mottram to lead its All Told content practice. READ MORE
AGENCY NEWS // AUGUST 18, 2017 //     

Allison+Partners Launches Workplace Specialty to Help Companies Bolster Their Employer Brands

Allison+Partners announced the launch of Workplace, a new offering focused on helping organizations become great places to work. This is of vital importance as new research from the agency reveals companies adopting an “employee first” mentality have a better chance of attracting top talent, building employee loyalty and, ultimately, inspiring customers to engage with their brand. READ MORE
AGENCY NEWS // AUGUST 16, 2017 //     

The Growing Influence of Influencer Marketing


Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company's Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives.

The influencers, all expert in areas such as machine learning, the Internet of Things, and big data/digital analytics, led breakout sessions and formed mini-groups featuring CMOs and CIOs discussing how they're digitally transforming their brands. The quintet was also available to answer queries from SAP's customers about the company's products and services.

AGENCY NEWS // AUGUST 16, 2017 //     

Allison+Partners Launches Workplace Specialty to Help Companies Bolster Their Employer Brands

Allison+Partners today announced the launch of Workplace, a new offering focused on helping organizations become great places to work. This is of vital importance as new research from the agency reveals companies adopting an “employee first” mentality have a better chance of attracting top talent, building employee loyalty and, ultimately, inspiring customers to engage with their brand.


A recent Allison+Partners’ study on consumer perceptions about employee engagement revealed that 68 percent will form or change their opinion based on how a brand treats its employees. Sixty-seven percent would be inspired to try or buy a product if an employee speaks positively about the brand, while 60 percent would actively avoid buying a product if the employee speaks negatively about the brand or company.

“When employees are proud of what they do and where they work, they help attract more customers and talent for the company,” said Hadas Streit, vice president and head of the Workplace specialty group. “Allison+Partners helps companies across many industries find their points of differentiation and create a compelling narrative that brings their employer brand to life and activates their people.”

Allison+Partners has deep experience using primary and secondary research, focused strategy sessions and robust internal and external communications to help clients turn their employer brands into their greatest asset.

“Allison+Partners’ dedicated Workplace team has supported us for the past three years on both national and regional levels to build our brands,” said Ed Blust, chief marketing officer of The Adecco Group, North America. “The strategic insights and media the team has achieved has been a critical part of our marketing mix, enabling us to drive business results.”

Workplace specialty services include:


  • Employer Scorecards: A brief evaluation of the client’s benefits compared to their competitors, following a checklist of standard best-practice benefits for that industry. Results can be used to help internal stakeholders determine where they stack up against competitors, and improve their overall benefit package for better recruitment, placement on best places to work lists, and thought leadership.
  • Audits: An in-depth audit of the client’s internal culture, using employee surveys and interviews with key stakeholders to develop a comprehensive view of the current culture, including what is working well and areas for potential improvement.


  • Brand Think Squad: A facilitated ideation session that brings together senior talent from across the agency to help clients with a specific problem or issue they are facing regarding their employer brand.
  • Best Places to Work (BPTW) Bootcamps: These intensive 1-2 day sessions map out the steps an organization needs to take with internal stakeholders, including HR, in order to be recognized as a “Best Place to Work.”
  • Employee Evangelist Workshops: A workshop that guides organizations to identify and empower selected employees with training and tools to better represent the employer brand on social media, job sites, through internal communications and recruitment.

Communications Support

  • Regional Retention + Recruitment (RRR) Programs: Media blitzes conducted to help retrain and recruit talent in strategic regions.
  • Internal + External Communications: Internal content (newsletters, blogs, etc.) and external efforts (media relations, conferences, job fairs, etc.), designed to help tell organizations’ employer brand stories to raise employee morale, energize sales teams and improve employer perceptions.
AGENCY NEWS // AUGUST 3, 2017 //     

Sweet Deal: See's Candies selects Allison+Partners as PR AOR

See’s Candies has picked Allison+Partners as its PR AOR, following a competitive review.

Allison+Partners is working to drive conversation and product consideration for See’s Candies this holiday season. The firm will support See’s Candies’ brand, product, retail, and business communications and consumer campaigns. The agency is responsible for strategic communications planning, creative campaign strategy and execution, national and local media relations, and event and retail support.


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