Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
This is not your father’s Baskin-Robbins. Unless he’s one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car.
The ice cream brand’s newest campaign, “Baskin-Robbins Got Me Like,” revels in the meme culture of the moment by embracing not just a popular piece of lingo, but also bright and GIF-friendly imagery that, regardless of your feelings on them, are certain to get your attention.READ MORE
Snapchat is creating augmented reality shopping ads, blending selfies with commerce.
The messaging and media app is calling its new creation—a blend of paid lenses with commerce capabilities—"shoppable AR." It has tested the ads with Clairol, Adidas, "Candy Crush" game maker King, and STX movie studio.READ MORE
Actors portray days of the week—Monday through Thursday specifically, with a quick cameo by Friday—in MGM National Harbor’s new ads from McCann.
The work is designed to boost early- and midweek visits to the Maryland entertainment and gaming destination. After all, why wait until the weekend to blow your money on craps? (Kidding, of course. You could also spend it on stage shows and fancy bistros there.)READ MORE
Tristan Walker has one question for consumers: “Have you ever seen a black man shave?”
As founder and CEO of Walker and Company Brands, which includes men’s shaving brand Bevel, Walker has long felt that men of color—and their specific challenges—are omitted from the mainstream discussions around personal grooming
Bevel Mirrors, a new campaign for the ecommerce brand, seeks to start correcting the imbalance by featuring 10 videos of customers sharing their stories about shaving, coming of age and the obstacles to personal expression—all while in the vulnerable and intimate situation of shaving themselves on camera.READ MORE
When it was set up two years ago, Viceland was a surprising proposition: a TV channel born from an online news channel. The move was a surprise only because the media narrative was that traditional media ‘was dying’ as a result of continued digital disruption.
Nonetheless, Viceland found an audience that wasn’t being served. It offered a unique tone of voice and took a look at a variety of lifestyle topics such as sex, drugs, music, culture. It offered a birdseye view of what it means to be a part of today’s world. That is certainly the focus that its senior director of marketing, Michele Beno has taken in promoting and building the brand.READ MORE
Add an homage to Dallas, the soapy prime-time drama, to the ever-growing list of nostalgic ‘80s references continuing to sweep pop culture and advertising.
But the stars of this new digital short—from Stun Creative in Los Angeles—aren’t Bobby, Sue Ellen or any of the landed gentry from the Ewing clan. They’re the hottest young prospects in football.
The show’s iconic intro is reborn as an NFL Draft 2018 promo that recreates, nearly shot for shot, the Dallas opening credits, from the sweeping city views to the bombastic theme music. And no, they did not forget the oil rigs.READ MORE
Ahead of winning the New York Marathon last year, long-distance runner Shalane Flanagan had a gut-wrenching nightmare--she dreamed that right before the race, someone had stolen her shoes--her Nike Zoom Vaporfly 4 percents, to be specific.
This true story serves as the springboard for Nike's latest ad, which drops just ahead of Flanagan's next race this weekend, The Boston Marathon.READ MORE