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Allison+Partners today announced that after a competitive review, it has been named the PR agency of record for See’s Candies, one of the most trusted and timeless U.S. candy makers since 1921. Allison+Partners will support brand, product, retail and business communications, as well as consumer campaigns for the California heritage brand.
“See’s Candies is a company that’s truly committed to its customers, never wavering from the quality of their product, no matter how large they grow,” said Lisa Rosenberg, chief creative officer and co-chair of the agency’s consumer marketing practice. “At Allison+Partners, we value the same sentiments, one of the many reasons we’re excited to partner with See’s, leveraging our deep roots in consumer marketing and retail expertise to help them remain a preferred choice for consumers.”
Working with See’s Candies, Allison+Partners will be responsible for strategic communications planning, creative campaign strategy and execution, national and local market media relations, and event and retail support. Kicking off work in August, for the remainder of 2017 the agency will focus largely on driving conversation and consideration for See’s Candies around the holiday season.
“Since our inception, See’s Candies has always delivered the highest quality American-made chocolates and candies, and we’re excited to continue telling stories in partnership with Allison+Partners around our unmatched product, heritage, and exciting growth,” said Jensen DeWees, See’s Candies Marketing Director. “Allison+Partners’ high touch approach to client service and collaborative spirit, combined with its San Francisco roots, gave us confidence they would be a wonderful partner to meet our communications needs.”
The account is a significant win for the agency, joining other Bay Area-based consumer clients for the San Francisco office that include Driscoll’s, Impossible Foods and Velv Wine. The account will be serviced by a joint San Francisco and Los Angeles team with Meghan Curtis, senior vice president in the San Francisco office, serving as account lead.